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Author
Livina, A.
;
Druva-Druvaskalne, I.,
Title
Experiences of Co-Designing Tourism Product Strategy for Tourism Destination: Bottom-up approach
Type
Year
2021
Publication
The 10th MMV Conference: Managing outdoor recreation experiences in the Anthropocene – Resources, markets, innovations
Abbreviated Journal
Volume
MINA fagrapport
Issue
Pages
148-149
Keywords
MMV10
Abstract
Management issues of tourism destination highlight collaboration among involved stakeholders, their engagement in planning processes, functions and responsibilities, particularly hot item is sales of tourism destination and tourism products (Mariani et al. 2013; Mackay et al. 2020). The purpose of the paper is to show development process of tourism product strategy development initiated by bottom -up approach.
Call Number
Serial
4266
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