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	Author	Saga, A.; Aikoh, Y.; Hayasaka, S.; Ito, M.,
	Title	Risk communication as a measure to develop adventure tourism in Ja…			Type
	Year	2021	Publication	The 10th MMV Conference: Managing outdoor recreation experiences in the Anthropocene – Resources, markets, innovations	Abbreviated Journal
	Volume	MINA fagrapport	Issue		Pages	36-37
	Keywords	MMV10
	Abstract	The global market for adventure tourism (AT) was steadily growing before the COVID-19 pandemic broke out in early 2020. The market is expected to recover most quickly in the tourism arena because AT is realized as small group tours in amidst nature. Adventure tourism was in fact introduced in Japan several years ago. This study introduces the reason that AT has not been included in commercial tourism and seeks a way to develop AT in Japan. To realize this, risk communication is examined through a case study that focuses on hiking.
	Call Number				Serial	4213
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