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Author
de Meira Albach, V.
;
Cardozo Moreira, J.
;
Burns, R.C.
Title
Methodological proposal for the analysis of the online reputation of protected areas
Type
Year
2018
Publication
Monitoring and Management of Visitor Flows in Recreational and Protected Areas – ABSTRACT BOOK
Abbreviated Journal
Volume
MMV 9 - Proceedings
Issue
Pages
461-462
Keywords
MMV9
Abstract
In order to analyze the online reputation of protected areas on the TripAdvisor website, and to identify visitor’s opinions regarding satisfaction, quality and experience, categories of analysis have been defined. Three main categories are suggested: Landscape, Services and Activities. These categories encompass key aspects of analysis, with the use of keywords
Call Number
Serial
4195
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