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Abstract |
The degree of tourists’ loyalty to a destination is reflected in their intentions to revisit the destination and in their recommendations to others, and thus, information about tourists’ loyalty is important to destination marketers and managers (Yoon and Uysal, 2005). Depending on temporal orientation, loyalty can be measured as past account or future prediction. When measured in future temporal manner, loyalty can be expressed as the likelihood to recommend, the likelihood to repurchase, or depending on the context, the likelihood to visit/repurchase from the retailer again. Understanding how satisfaction during a tourism-related service encounter develops and how it affects behavioural intention to return or to develop positive word of mouth is of substantial interest to managers and researchers |
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