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	Author	Kubícková, S.; Grega, L.,
	Title	Willingness to Pay for Rural Landscape Preservation			Type
	Year	2002	Publication	Monitoring and Management of Visitor Flows in Recreational and Protected Areas	Abbreviated Journal
	Volume	MMV 1 - Proceedings	Issue		Pages	335-339
	Keywords	MMV1
	Abstract	In this paper we present welfare estimates from a contingent valuation (CV) study, which investigates the potential benefits derived by tourists from the implementation of a programme aimed at preserving the traditional agricultural landscape in the Protected Landscape Area Bílé Karpaty. This area belongs to the most species-rich of the Central Europe. Since 1996 Bílé Karpary has been a biosphere reserve. Our hypothesis is that the agricultural working landscape is a visual resource that is an important attraction to tourists. Here due to the current market conditions arises a danger, that farming activities will be gradually abandoned. The supply of traditional agricultural landscape, which is characteristic for this area, generates economic benefits for which farmers receive little if any remuneration. Any policy aimed at correcting this market failure and providing a socially optimal level of landscape supply needs to be informed about the social demand for this peculiar public good. In this study we estimate the value of rural landscape in the area of Bílé Karpaty for tourism. The magnitude of this form of social benefits turns out to be sizeable and would probably justify – at least in part – a conservation policy aimed at correcting current market tendencies which cause the abandonment of traditional farming practices.
	Call Number	ILEN @ m.sokopp @ 514			Serial	2320
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