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Author (up) McVetty, D., pdf  url
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  Title Understanding Visitor Flows in Canada's National Parks: the Patterns of Visitor Use Study in Banff, Kootenay, and Yoho National Parks Type
  Year 2002 Publication Monitoring and Management of Visitor Flows in Recreational and Protected Areas Abbreviated Journal  
  Volume MMV 1 - Proceedings Issue Pages 46-52  
  Keywords MMV1  
  Abstract Parks Canada and its stakeholders are seeking to better understand visitors’ movements, behaviour, and motives to support ecological integrity and sustainable tourism. Traditional market research describes these dimensions one at a time, but few studies have focused on the segmentation needed to addresses all three dimensions together. This study develops a complex visit typology and compares its practical value to a more common segmentation approach: visitor origin. Results suggest that both approaches have practical value, but that the post hoc visit type approach is more useful as a management tool for describing visitor movements.  
  Call Number ILEN @ m.sokopp @ 424 Serial 2275  
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