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Author de Bie, Kelly
Title Park visitor segmentation to inform park management marketing and product development Type
Year (up) 2018 Publication Monitoring and Management of Visitor Flows in Recreational and Protected Areas – ABSTRACT BOOK Abbreviated Journal
Volume MMV 9 - Proceedings Issue Pages 194-195
Keywords MMV9
Abstract This approach identified seven visitor segments and provided a concise visitor typology applicable across a range of different parks. The visitor segments focused on the relationship between the level and type of services and facilities and visitor satisfaction for different park types and have been used to drive the development of visitor service strategies, park planning and management over the last ten years.
Call Number Serial 4103
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