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	Author	de Bie, Kelly
	Title	Park visitor segmentation to inform park management marketing and product development			Type
	Year	2018	Publication	Monitoring and Management of Visitor Flows in Recreational and Protected Areas – ABSTRACT BOOK	Abbreviated Journal
	Volume	MMV 9 - Proceedings	Issue		Pages	194-195
	Keywords	MMV9
	Abstract	This approach identified seven visitor segments and provided a concise visitor typology applicable across a range of different parks. The visitor segments focused on the relationship between the level and type of services and facilities and visitor satisfaction for different park types and have been used to drive the development of visitor service strategies, park planning and management over the last ten years.
	Call Number				Serial	4103
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