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Author | Miller, Z.D.; Freimund, W.A.; Powell, R.B.; Metcalf, E.C.; Nickerson, M.P. | ||||
Title | A framework for integrating values into persuasive communication: value orientations, elaboration, and the theory of planned behaviour | Type | |||
Year | 2018 | Publication | Monitoring and Management of Visitor Flows in Recreational and Protected Areas – ABSTRACT BOOK | Abbreviated Journal | |
Volume | MMV 9 - Proceedings | Issue | Pages | 302-304 | |
Keywords | MMV9 | ||||
Abstract | This presentation presents empirical findings that merge value orientations, the elaboration likelihood model, and the theory of planned behavior into a single framework. Collectively this research enhances communication for visitor use management. | ||||
Call Number | Serial | 4144 | |||
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