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Author
Miller, Z.D.
;
Freimund, W.A.
;
Powell, R.B.
;
Metcalf, E.C.
;
Nickerson, M.P.
Title
A framework for integrating values into persuasive communication: value orientations, elaboration, and the theory of planned behaviour
Type
Year
2018
Publication
Monitoring and Management of Visitor Flows in Recreational and Protected Areas – ABSTRACT BOOK
Abbreviated Journal
Volume
MMV 9 - Proceedings
Issue
Pages
302-304
Keywords
MMV9
Abstract
This presentation presents empirical findings that merge value orientations, the elaboration likelihood model, and the theory of planned behavior into a single framework. Collectively this research enhances communication for visitor use management.
Call Number
Serial
4144
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