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Abstract |
The sharing economy (SE) refers to an economic model defined as a peer-to-peer based activity of acquiring, providing, or sharing access to goods and services that is often facilitated by a commu-nity-based on-line platform (Ranjbari et al., 2018). SE is growing rapidly, and it is assumed that both new business models and new products based on digital sharing platforms can provide more efficient resource use through increased competition and innovation (NOU 2017:4). Thus, the paper addresses the future role and poten-tials of SE in the context of outdoor recreation and nature-based regional tourism in Innlandet County, Norway. SE research has so far been mainly concentrated within urban contexts, whereas there is a shortage of apposite studies connected to sparsely populated regions in gen-eral and to outdoor recreation/ nature-based tourism in particular. Opportunities of the SE in rural areas lie in e.g., provision of shared mobili-ty, accommodations, food, specialized tools and equipment, and personal services such as guiding, courses, and other skilled human resources; needed for recreational stays and activities in nature areas; and availing prosumtion of nature-based assets. SE can be particularly viable in na-ture areas where such resources may be scarce, or where traditional commercial establishment may not be sustainable. |
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