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Abstract |
Nature-based tourism (NBT) is an increasingly important sector of the economy for many countries rich in outdoor recreation opportunities, especially so in rural regions where expectations for economic growth are high (Hall & Boyd, 2005; Fredman & Tyrväinen, 2010). NBT is also subject to significant changes due to social, technological, economic, environmental and political factors, referred to as mega-trends (Dwyer et al., 2008), where a trend implies a general direction in which something is developing, changing or people are behaving. This paper aims to identify the most prominent trends in NBT within and across five countries / regions with respect to their commercial potential. |
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