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Abstract |
Schleswig-Holstein’s part of the Wadden Sea is a traditional holiday destination. Tourism and leisure activities are the most important regional economic activity. Two million overnight guests and four million day trippers travel to this part of the North Sea coast each year. An area of 4,400 km² has been protected as a National Park “Schleswig- Holstein Wadden Sea” since 1985 and the area was established as a UNESCO biosphere reserve in 1990. A proper strategy for communication, information and visitor guidance is essential to achieve nature conservation goals, and to make them understandable and acceptable to the general public. LIFE Nature has helped to finance information panels, maps, information kiosks, nature trails and observation platforms all of which aim to inform and guide visitors. A number of attractive indoor and outdoor nature experience and nature-compatible offers exist. However external and internal marketing has to be intensified to make these offers better known to both, visitors and locals. A LEADER+ project has been set up to take better advantage of the National Park status as a unique selling proposition and for tourism advertising. A monitoring system evaluates the success of measures and offers. |
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