||Wildlife photography is a growing phenomenon in Scandinavia. As most forms of wildlife tourism, wildlife photography may have positive and negative effects, on both local communities and wildlife itself. Therefore, it is interesting to investigate tourists ethics in relation to wildlife photography.My work explores photographers perceptions on the phenomena “wildlife/wild animals” and “wilderness”. These perceptions are also linked to the photographers values. Furthermore, I investigate how they reflect upon facilitating or manipulating both the wildlife itself and the wilderness that serves as a backdrop, in wildlife photography.