||Resource managers seek to protect both visitor experiences as well as natural and cultural resources. There are three main categories of income for the management of conservation resources: societal taxes, toll road charges, and donations. However, donations are less contributive in most cases (Eagles, 2009). In Japan, there are a few compulsory collection systems, and most of them are based on voluntary donations. This study investigated the aware- ness and behavior of visitors with respect to donations for Mount Ibuki conservation and compared them between climbers and car users.