| Abstract |
At the time of the research, future plans involved operating such a service from three gates in the south of the Park: Crocodile Bridge, Phabeni and Phalaborwa. A strong and clear market orientation is needed to advance consumer acceptance of a product perceived as ‘new’ by some tourists (Kirca, Jayachandran & Bearden, 2005), which lead the management of SANParks to request research to gauge visitors’ perceptions of an ideal Bush Braai experience to aid the product development and strengthen the existing product offerings run from the rest camps in the Park. |
