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Author de Meira Albach, V.; Cardozo Moreira, J.; Burns, R.C.
Title Methodological proposal for the analysis of the online reputation of protected areas Type
Year 2018 Publication Monitoring and Management of Visitor Flows in Recreational and Protected Areas – ABSTRACT BOOK Abbreviated Journal
Volume MMV 9 - Proceedings Issue (up) Pages 461-462
Keywords MMV9
Abstract In order to analyze the online reputation of protected areas on the TripAdvisor website, and to identify visitor’s opinions regarding satisfaction, quality and experience, categories of analysis have been defined. Three main categories are suggested: Landscape, Services and Activities. These categories encompass key aspects of analysis, with the use of keywords
Call Number Serial 4195
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