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Author Bergsma, M. pdf  url
openurl 
  Title Customer Journey Mapping for Nature organizations; implications and applicability Type
  Year 2018 Publication Monitoring and Management of Visitor Flows in Recreational and Protected Areas – ABSTRACT BOOK Abbreviated Journal  
  Volume MMV 9 - Proceedings Issue Pages 190-191  
  Keywords MMV9  
  Abstract Customer Journey mapping is a tool to analyze the way in which customers engage with an organization, encompassing their entire interaction, and how this influences the visitor experience (Stein & Ramaseshan, 2016). The concept is mostly used in the retail industry and offers valuable insights which are helpful to improve visitor experiences in National Parks.  
  Call Number Serial (up) 4101  
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