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Author (up) Bergsma, M.
Title Customer Journey Mapping for Nature organizations; implications and applicability Type
Year 2018 Publication Monitoring and Management of Visitor Flows in Recreational and Protected Areas – ABSTRACT BOOK Abbreviated Journal
Volume MMV 9 - Proceedings Issue Pages 190-191
Keywords MMV9
Abstract Customer Journey mapping is a tool to analyze the way in which customers engage with an organization, encompassing their entire interaction, and how this influences the visitor experience (Stein & Ramaseshan, 2016). The concept is mostly used in the retail industry and offers valuable insights which are helpful to improve visitor experiences in National Parks.
Call Number Serial 4101
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