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Author Hibner, J., Taczanowska, K.
Title Segmentation of alpine downhill skiers and snowboarders in mountain protected areas based on motivation factors: a comparison between two skiing areas: Kasprowy Wierch area (TPN, Poland) and Skalnaté Pleso area (TANAP, Slovakia). Type
Year 2016 Publication Monitoring and Management of Visitor Flows in Recreational and Protected Areas – ABSTRACT BOOK Abbreviated Journal
Volume MMV 8 - Proceedings Issue Pages 366-368
Keywords MMV8
Abstract (up) Comprehensive knowledge about visitor socio-demographic characteristics, combined with visitor motivations and preferences is necessary for successful visitor management in recreational and protected areas (Cessford & Muhar 2003). Visitor profiles based on motivational factors may support design of targeted tourist offer and communication between the management of protected areas and tourists (Konu & Kajala 2012). The main aim of this study is to segment downhill skiers and snowboarders of two ski resorts located in the Tatra National Parks (TPN in Poland and TANAP in Slovakia) based on visitor motivations.
Call Number Serial 3975
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