|Tourism is a seasonal phenomenon even though travelling habits are changing and few destinations, usually cities, are unaffected by some kind of seasonality. School holidays and the weather in the host country are thought to be the most influencing factors for people’s decision to travel, especially during the winter time(Butler, 2001). Unpredictable weather and darkness canadd special excitement to the journey and make the destination interesting (Lundtorp et al., 2001). People are breaking free from previous holiday habits. The experiences tourists are seeking are also changing. People now want to experience something new and adventurous and have an exclusive experience(Koc and Altinay, 2007). Northern Europeans who used to spend their summer holidays on the beaches of the Mediterranean are now going further away during the summer break, and additionally taking short holidays during the winter period(Rosello et al., 2004).This diversification of travel practices is more visible in countries with cold climate and influences all parts of planning and management of tourist destinations (Baum and Lundtorp, 2001).