||Conservation of nature and landscape is not possible without support of wide public. Most of large protected areas in the Czech Republic are traditional tourism destinations and are hugely visited. Oversize and just a little regulated tourism causes some negative impacts. Reduction of such impacts is managed through construction of high-quality and targeted visitor infrastructure and services leading to regulation of visitation and building positive relationships between nature conservation and visitors. Construction, running and care of visitor infrastructure and work with visitors directly in the field are ones of the most important ways of public relations (PEŠOUT, ŠULOVÁ & LICEK, 2014). The Nature House programme becomes the most demanding and key part of the visitor infrastructure system. Visitor centres (Nature Houses) and information centres in protected landscape areas are being constructed within the programme. The programme started in 2006 and since then it was designed on principles of PPP projects (Public Private Partnership). It is a partnership programme realised always in co-operation with municipalities, businessmen, NGOs, land owners and other regional stakeholders.