|In recent years, the role of information and communication technologies (ICT) in the environment protection and promotion has attracted great attention. ICT can improve the understanding of environmental issues in humans, as well as their political implications. In research, ICT application is generally considered as a way to use this technology for the benefit of the environment. Today, communication processes are strongly associated with the use of Web 2.0 tools, working on desktop computers and mobile devices. Such advantages and challenges of modern ICT’s are quite relevant for large protected areas (e.g. national parks). Nonetheless, destination success depends on its capacity to create and promote the competitive tourism product according to preferences and requirements of potential and existing demand. For these purposes, in addition to ICT’s, geographic information systems (GIS) play an important role.