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Author Stankov, U., Klauco, M., Vujicic, M.D., Vasiljevic, Dj., Dragicevic, V. pdf  url
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  Title National parks are going social? An exploratory study of former Yugoslav countries on Facebook Type
  Year 2016 Publication Monitoring and Management of Visitor Flows in Recreational and Protected Areas – ABSTRACT BOOK Abbreviated Journal  
  Volume MMV 8 - Proceedings Issue Pages 79-81  
  Keywords MMV8  
  Abstract Many national parks (NP) and other organizational structures for environmental protection recognized growing popularity of Facebook and this topic is gaining importance since it is attracting more and more academic and practitioner attention. Still, this process is uneven in different parts of the world. This paper examines level of adopting and current practices of Facebook usage by the NPs in former Yugoslav countries (Bosnia and Herzegovina, Croatia, FYR Macedonia, Montenegro, Serbia and Slovenia) to seek for common practices, good examples or pitfalls. In most cases, NPs can be seen as tourist destinations and consequently, parts of parks managing structures can act as destination management organizations (DMOs). Therefore, this research proposes and adopts the use of common methodology for assessing destination management organizations Facebook Pages in order to explore the level and form of acceptance among NPs.  
  Call Number Serial 3884  
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