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Author Roberts, J., pdf  url
isbn  openurl
  Title An audience based approach to communication intervention Type
  Year 2008 Publication Management for Protection and Sustainable Development Abbreviated Journal  
  Volume MMV 4 - Proceedings Issue Pages 502-504  
  Keywords MMV4, Audience-based communication, Codes of conduct, Recreational impacts  
  Abstract Communication Interventions (CIs) are often used by the environmental and outdoor sectors to try to manage and mitigate the impacts of recreation. This research audited the CIs currently being used in Wales, reviewed the process of creating them and explored the way that audiences gather and responded to advice, instruction and guidance. It found that currently most CIs are too narrow in their delivery and do not consider behaviour change sufficiently, tending to over focus on the message. The study recommends that CIs should utilise a broad range of integrated media, linked, if possible, to direct ‘points of contact’. A guide to creating effective audience based CIs is being developed using the results and recommendations.  
  Call Number (up) ILEN @ m.sokopp @ 1108 Serial 2675  
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