| Abstract |
Communication Interventions (CIs) are often used by the environmental and outdoor sectors to try to manage and mitigate the impacts of recreation. This research audited the CIs currently being used in Wales, reviewed the process of creating them and explored the way that audiences gather and responded to advice, instruction and guidance. It found that currently most CIs are too narrow in their delivery and do not consider behaviour change sufficiently, tending to over focus on the message. The study recommends that CIs should utilise a broad range of integrated media, linked, if possible, to direct ‘points of contact’. A guide to creating effective audience based CIs is being developed using the results and recommendations. |
