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Author (up) Reimann, M.; Ehrlich, Ü.,
Title Dependence of tourism destinations non-market value on the visit rate: the contingent valuation case study of Jägala Waterfall Type
Year 2008 Publication Management for Protection and Sustainable Development Abbreviated Journal
Volume MMV 4 - Proceedings Issue Pages 239-242
Keywords MMV4, Nature tourism, nature resource utilization, contingent valuation
Abstract The article discusses the resource utilisation conflict at the example of Jägala Waterfall, which is the highest and greatest natural waterfall in Estonia. There are plans to build a hydro-power plant there, which would conduct most of the water past the waterfall to the power plant’s turbines, reducing significantly natural and recreational values of the waterfall. The authors carried out a contingent valuation (CV) study to identify the monetary equivalent of non-market values related with Jägala waterfall. This paper examines the dependence of the respondents’ willingness to pay (WTP) on whether or not they have visited the waterfall, indicating thus the significance of nature tourism for the formation of non-market value of natural features. The paper analyses also the dependence of the visit rate on the respondents’ sociometric characteristics. Using the Logit-model, it was identified that the statistically significant factors that influence the probability of visiting Jägala Waterfall are education, income and age. Gender and nationality are not statistictically significant factors for the probablity of visiting the Waterfall. It was also identified that visiting rate has positive impact to WTP.
Call Number ILEN @ m.sokopp @ 994 Serial 2618
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