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	Author	Partalidou, M.; Iakovidou, O.,
	Title	Safeguarding rural tourism experience. Do different quality norms exist?			Type
	Year	2008	Publication	Management for Protection and Sustainable Development	Abbreviated Journal
	Volume	MMV 4 - Proceedings	Issue		Pages	193-197
	Keywords	MMV4, management, quality, norms, rural tourism
	Abstract	Despite the growing body of research on rural tourism in Greece none is focused on managing quality experience. Towards this direction visitors’ norms can be of great importance and a rather useful tool in order to safeguard the overall experience in rural settings and help everyday managers of rural tourism as well as practitioners and policy makers. Whereas developed in sociology and social psychology, norms have been used as an organizing concept in outdoor recreation research and management. In this paper we try to use this concept of visitors’ norms in order to determine what rural tourism should offer for a unique experience. Self administered questionnaires were distributed randomly across seven well known rural tourism destinations of rural Greece. Day trippers were excluded and sample size was set at 339 rural tourists, according to estimations of the proportion of rural tourists to the overall number of visitors at each destination. Personal interview was used and statistical analysis gave answers to a multiple set of research questions.
	Call Number	ILEN @ m.sokopp @ 972			Serial	2607
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