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Author (down) Li, C.-L.; Zinn, H.C.; Chick, G.E.; Graefe, A.R.; Absher, J.D., pdf  url
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  Title Hofstede’s Measure of Cultural Values in a National Forest Recreation Context Type
  Year 2004 Publication Policies, Methods and Tools for Visitor Management Abbreviated Journal  
  Volume MMV 2 - Proceedings Issue Pages 149-154  
  Keywords MMV2  
  Abstract Hofstede’s measure of cultural values is one of the most widely used among international management and marketing scholars. However, there is no research that employed Hofstede’s measure in a National Forest recreation context. This study examined the validity and reliability of Hofstede’s cultural measure from an ethnically diverse sample in a National Forest recreation context. We used confirmatory factor analysis, exploratory factor analysis, correlations, one-way analysis of variance, and multiple regression to test Hofstede’s measure of cultural values. The results suggested that seven items, two items from Hofstede’s original Power Distance dimension, one item from the Individualism dimension, two items from the Masculinity dimension, and two items from the Uncertainty Avoidance dimension, best represent the measure of cultural values in a National Forest recreation context. Discussion of the results and future research were suggested.  
  Call Number ILEN @ m.sokopp @ 391 Serial 2403  
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