||In outdoor recreation research and visitor management applications, stated preference and choice methods have not enjoyed the same amount of popularity when compared to other directions of applied research. This is somewhat surprising considering the fact that decisions that managers of protected areas and outdoor recreation in general face are typically multiattribute in nature and require an understanding of the trade-offs that decision-makers of clients are willing to make. This paper provides an overview to stated choice research by explaining the essential considerations during the design and analysis of this approach. The various stages will be explained on hand of a simple example. Then the versatility of the approach will be demonstrated by discussing research design options in more detail.