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| Record | |||||
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Author  |
de Bie, Kelly | ||||
| Title | Park visitor segmentation to inform park management marketing and product development | Type | |||
| Year | 2018 | Publication | Monitoring and Management of Visitor Flows in Recreational and Protected Areas – ABSTRACT BOOK | Abbreviated Journal | |
| Volume | MMV 9 - Proceedings | Issue | Pages | 194-195 | |
| Keywords | MMV9 | ||||
| Abstract | This approach identified seven visitor segments and provided a concise visitor typology applicable across a range of different parks. The visitor segments focused on the relationship between the level and type of services and facilities and visitor satisfaction for different park types and have been used to drive the development of visitor service strategies, park planning and management over the last ten years. | ||||
| Call Number | Serial | 4103 | |||
| Permanent link to this record | |||||