||Siegrist, D.; Wasem, K.,
||Optimizing the quality of experience-oriented nature-based tourism offers: the new evaluation tool “Experience Compass”
||Management for Protection and Sustainable Development
||MMV 4 - Proceedings
||MMV4, Nature-based tourism, experience quality, offer development, evaluation tool, expert survey
||In the past few years in Switzerland nature-based tourism has been showing a positive and fresh dynamic. New providers and co-operations enter the market with their products. But very often the new initiatives state problems with the quality of their products and are alone not able to design the products in a way that attracts the attention of a broad audience. An authentic design of the offers can contribute significantly to make them more attractive and visible and therefore stimulate the demand on the tourist market. The article here presented deals with the in-depth analysis of potentials regarding the improvement of the quality of experience-oriented nature-based tourism offers. Based on the results of an expert survey the “Experience Compass”, an evaluation tool of experience quality in nature-based tourism, has been developed and verified by means of case studies. With the new tool providers and other actors are enabled to evaluate and improve experience quality of offers in nature-based tourism.
||ILEN @ m.sokopp @ 1008
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