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Author Taplin, R., Rodger, K., Moore, S.A.
Title The Multi-dimensional Components of Visitor Loyalty to Protected Areas Type
Year 2016 Publication Monitoring and Management of Visitor Flows in Recreational and Protected Areas – ABSTRACT BOOK Abbreviated Journal
Volume MMV 8 - Proceedings Issue Pages (down) 354-356
Keywords MMV8
Abstract Visitor loyalty is important for protected areas not only for the revenue received from entrance fees and other charges but also for political support for their continued existence (Rodger et al., 2015, Weaver & Lawton, 2011). For this reason extensive research reported in the literature examines not only visitor loyalty but also the factors (such as service quality and visitor satisfaction) that may increase visitor loyalty (Moore et al. 2015). This paper adds to our understanding of loyalty as a complex construct. Factor analysis is used to demonstrate the multidimensional nature of loyalty and to explore these different dimensions. Implications for loyalty research are discussed.
Call Number Serial 3971
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