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Author (up) Slabbert, L.; Marumo, P.,
Title Researching, attracting and catering for ‘non-traditional visitors in South African National Parks Type
Year 2021 Publication The 10th MMV Conference: Managing outdoor recreation experiences in the Anthropocene – Resources, markets, innovations Abbreviated Journal
Volume MINA fagrapport Issue Pages 332-333
Keywords MMV10
Abstract The South African National Parks (SANParks) is a significant player in ecotourism in Africa with a vision of being a connector between societies. Yet, it has been reliant on a largely homogenous market base of loyal visitors, the majority being Caucasian middle-aged or older. Future sustainability depends on finding a balance between attracting new feasible markets and connecting to younger generations, while retaining current loyal markets. Attracting non-white and younger tourists to national parks should not just represent an opportunity for greater economic stability, “…but should transmit a stronger message that national parks remain – and will always be – a domain for all…” (Butler & Richardson, 2015). Diverse visitor experiences play an essential role in cultivating greater societal support for national parks (Weiler et al., 2013). However, little research is available to inform parks tourism development and marketing initiatives to attract more diverse tourism markets. With financial barriers removed, what are non-traditional tourists reasons for not visiting? What are their tourism-related preferences, and how do they perceive a stay in a national park? How can they be persuaded to include a national park visit in their travel choice set?This presentation provides a synopsis of the results of two research projects commissioned to address these research questions, followed by practical examples of how national parks in South Africa is transforming their tourism and experiential offerings and integrating new insights into marketing initiatives.
Call Number Serial 4348
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Author (up) Slabbert, L.; Moore, K.
Title Kruger National Park Bush Braai experiences – critical success factors, visitor preferences and willingness to pay Type
Year 2018 Publication Monitoring and Management of Visitor Flows in Recreational and Protected Areas – ABSTRACT BOOK Abbreviated Journal
Volume MMV 9 - Proceedings Issue Pages 476-477
Keywords MMV9
Abstract At the time of the research, future plans involved operating such a service from three gates in the south of the Park: Crocodile Bridge, Phabeni and Phalaborwa. A strong and clear market orientation is needed to advance consumer acceptance of a product perceived as ‘new’ by some tourists (Kirca, Jayachandran & Bearden, 2005), which lead the management of SANParks to request research to gauge visitors’ perceptions of an ideal Bush Braai experience to aid the product development and strengthen the existing product offerings run from the rest camps in the Park.
Call Number Serial 4200
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