|Wildlife tourism is expected to produce conservation benefits for species observed during a trip. This is due, in part, to the unique wildlife encounters that occur during such trips. It is hypothesized that the more unique and rare animal encounters in the wild are, the more likely tourists will be to realize heightened emotional states. Previous studies have explored tourists emotional connection to wildlife (i.e., conservation caring) and environmental epiphanies as two constructs to evaluate the effect of wildlife tourism experiences. Furthermore, these constructs are shown to have a direct positive influence on conservation behaviors. This study investigated tourists conservation caring and environmental epiphany levels during a 10-day wildlife viewing cruise through the Svalbard Islands (Norway).The purpose of this study is to explore 1) if arctic tourism is capable of stimulating an environmental epiphany; 2) the emotional connections (i.e., conservation caring) arctic tourists form with wildlife, and 3) the relationship between environmental epiphanies and conservation caring.