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Author Miller, Z.D.; Freimund, W.A.; Powell, R.B.; Metcalf, E.C.; Nickerson, M.P.
Title A framework for integrating values into persuasive communication: value orientations, elaboration, and the theory of planned behaviour Type
Year 2018 Publication Monitoring and Management of Visitor Flows in Recreational and Protected Areas – ABSTRACT BOOK Abbreviated Journal
Volume MMV 9 - Proceedings Issue Pages 302-304
Keywords MMV9
Abstract This presentation presents empirical findings that merge value orientations, the elaboration likelihood model, and the theory of planned behavior into a single framework. Collectively this research enhances communication for visitor use management.
Call Number Serial 4144
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