Records |
Author |
Markov, M.; Perisic, A.; Beljo, I.; Mecev, D.; Radic-Lakos, T.; Bracanov, V.; Malenica, I.; Zanze, J. |
Title |
Can we predict visitors loyalty in protected areas ? The case of Kornati National Park |
Type |
|
Year |
2018 |
Publication |
Monitoring and Management of Visitor Flows in Recreational and Protected Areas – ABSTRACT BOOK |
Abbreviated Journal |
|
Volume |
MMV 9 - Proceedings |
Issue |
|
Pages |
453-456 |
Keywords |
MMV9 |
Abstract |
The degree of tourists’ loyalty to a destination is reflected in their intentions to revisit the destination and in their recommendations to others, and thus, information about tourists’ loyalty is important to destination marketers and managers (Yoon and Uysal, 2005). Depending on temporal orientation, loyalty can be measured as past account or future prediction. When measured in future temporal manner, loyalty can be expressed as the likelihood to recommend, the likelihood to repurchase, or depending on the context, the likelihood to visit/repurchase from the retailer again. Understanding how satisfaction during a tourism-related service encounter develops and how it affects behavioural intention to return or to develop positive word of mouth is of substantial interest to managers and researchers |
Call Number |
|
Serial |
4192 |
Permanent link to this record |
|
|
|
Author |
Markov, M., Radic-Lakos, T., Perisic, A., Bracanov, V. |
Title |
Profile characteristics and satisfaction of Kornati National Park visitors |
Type |
|
Year |
2016 |
Publication |
Monitoring and Management of Visitor Flows in Recreational and Protected Areas – ABSTRACT BOOK |
Abbreviated Journal |
|
Volume |
MMV 8 - Proceedings |
Issue |
|
Pages |
323-325 |
Keywords |
MMV8 |
Abstract |
The Kornati Archipelago is situated in the Croatian part of the Adriatic Sea. It stretches over an area of 320 km2 and includes 149 island, isles and reefs. Part of the Archipelago encompassing 89 land units and adjacent marine area with total 217 m2 was proclaimed National Park in 1980 due to exceptional geomorphological features, anthropogenic terrestrial vegetation, rich marine biodiversity and oceanographic specificities. Tourism was gradually introduced in the Kornati Archipelago in the 1970s. This was the period of the major changes in the lives of the local people up to that time, which had a strong impact on the overall appearance of the Archipelago. The development of tourism activities was made possible with the appearance of fast-motorized boats, making the Archipelago more accessible. The local people turned to tourism and adapted their small houses for tourist accommodation and opened taverns and restaurants. |
Call Number |
|
Serial |
3961 |
Permanent link to this record |