| Abstract |
Parks Canada and its stakeholders are seeking to better understand visitors’ movements, behaviour, and motives to support ecological integrity and sustainable tourism. Traditional market research describes these dimensions one at a time, but few studies have focused on the segmentation needed to addresses all three dimensions together. This study develops a complex visit typology and compares its practical value to a more common segmentation approach: visitor origin. Results suggest that both approaches have practical value, but that the post hoc visit type approach is more useful as a management tool for describing visitor movements. |
