||Schagner, J. P.; Spenceley, A.; Engels, B.; Berkkonen, J.; Job, H.; Kajala, L.; Majewski, L.; Metzler, D.; Mayer, M.; Rylance, A.; Scheder, N.; Smith-Christensen, C.; Souza, T. B.; Thomas, C. C.; Woltering, M.,
||A new guideline: “Visitors count! Guidance for protected areas on the economic analysis of visitation”
||The 10th MMV Conference: Managing outdoor recreation experiences in the Anthropocene – Resources, markets, innovations
||This paper introduces a guideline: “Visitors count! Guidance for protected areas on the economic analysis of visitation”[i] published by by German Federal Agency for Nature Conservation (BfN) and UNESCO. The guideline aims at providing all knowledge needed for measuring economic impacts of tourism in protected areas (PA). The objectives are to provide essential knowledge about:• How to evaluate economic effects of tourism in PAs;• How to do visitor counting;• How to do visitor surveys;• How economic analysis works, and how to do it;• How to best report and communicate findings and• How to use findings for establishing sustainable PA tourism management strategies.The guideline targets PA managers, their respective natural and cultural heritage agencies, practitioners, academia, consultancies, international stakeholders and donor agencies. It is currently translated into a Massive Open Online Course (MOOC). Within a series of online webinars over several months participants will acquire all relevant knowledge to conduct PA tourism economic impact assessment and a successful final exam will be certified.
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