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Author Kubo, T., Mameno, K., Tsuge, T.
Title Which local policies increase revisit intention to Amami Oshima Island, Japan? Using Best–Worst scaling methodology Type
Year 2016 Publication Monitoring and Management of Visitor Flows in Recreational and Protected Areas – ABSTRACT BOOK Abbreviated Journal
Volume MMV 8 - Proceedings Issue Pages 225-228
Keywords MMV8
Abstract Recently, many studies have increasingly used and discussed the concept of revisit intentions. For example, Baker and Crompton (2000) have examined the relationship between revisit intentions and their satisfaction with travel. Chen and Gursoy (2001) have revealed the influence of past vacation experience on their revisit intentions. However, our previous studies conducted in Japanese recreational sites have shown that most tourists have expressed high revisit intentions. It seems difficult to identify which local polices increase revisit intentions of tourists using general questions (e.g., 5-point Likert scale questions). Based on the above backgrounds, the present study used Best–Worst Scaling (BWS) methodology to examine which local policies encourage tourists to revisit the destination. The advantage of BWS over general rating questions is to easily elicit relative importance of items such as policies for respondents because they choose one most and one least preferred item in each choice set. This advantage can give decision makers facing budget constraints useful information about local policy priorities for sustainable tourism.
Call Number Serial 3930
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