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Author Koscak, M.,
Title (up) Slovenia: a case-study in sustainable rural development for agriculture and tourism Type
Year 2008 Publication Management for Protection and Sustainable Development Abbreviated Journal
Volume MMV 4 - Proceedings Issue Pages 257-261
Keywords MMV4, Heritage Trails, Dolenjska, Bela krajina, Slovenia, planning, carrying capacity, marketing
Abstract This paper deals with the concept of the heritage trail which main purpose is rural regeneration through sustainable tourism. A heritage trail is a regional network of natural and cultural heritage sites, activities and tourism facilities which is created with a well defined product identity in order to support an interesting and varied tourist visit up to one week. The heritage trail does not necessarily have a single theme, with the visitor following a pre-determined route. It can be designed as a coherent menu of natural, cultural and landscape attractions, out of which visitors can create their own itinerary. The aim of heritage trail marketing is to attract the visitor to the region in the first place, by offering a specific and attractive experience. Once in the region, other facilities and experiences can be offered which are not featured in the heritage trail promotion itself
Call Number ILEN @ m.sokopp @ 1004 Serial 2623
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