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| Record | |||||
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Author  |
Grigel, F.P., | ||||
| Title | Plus ça change, plus c’est la même chose: visit types across Canada’s National Parks | Type | |||
| Year | 2008 | Publication | Management for Protection and Sustainable Development | Abbreviated Journal | |
| Volume | MMV 4 - Proceedings | Issue | Pages | 310-314 | |
| Keywords | MMV4, Behaviour patterns, national parks, latent class modelling, trip diaries, activities | ||||
| Abstract | Parks Canada is continuing to use latent class analysis to identify behaviour-based ‘visit type’ segments (created through the analysis of reported activities and the places visited) in different national parks. The current paper reviews three studies conducted in different national parks. We will discuss improvements in the efficiency of data collection and highlight the consistency in visit type segments across different national parks. The appearance of consistent visit type segments across national parks serves to reinforce Parks Canada’s move to behaviour-based segmentation. These visit type segments contrast with the different visitor profiles of each national park (as measured by origin and motivations for visiting). Identifying consistent visit type segments across different national parks allows Parks Canada to develop regional-level programs and products for each of these groups, rather than continuing to develop products for each park in isolation. | ||||
| Call Number | ILEN @ m.sokopp @ 1026 | Serial | 2634 | ||
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