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Author (up) Gätje, C.,
Title Double strategy towards sustainable tourism: Offers for visitors and opportunities for people employed in tourism in the Wadden Sea National Park in Schleswig-Holstein Type
Year 2004 Publication Policies, Methods and Tools for Visitor Management Abbreviated Journal
Volume MMV 2 - Proceedings Issue Pages 330-335
Keywords MMV2
Abstract Schleswig-Holstein’s part of the Wadden Sea is a traditional holiday destination. Tourism and leisure activities are the most important regional economic activity. Two million overnight guests and four million day trippers travel to this part of the North Sea coast each year. An area of 4,400 km² has been protected as a National Park “Schleswig- Holstein Wadden Sea” since 1985 and the area was established as a UNESCO biosphere reserve in 1990. A proper strategy for communication, information and visitor guidance is essential to achieve nature conservation goals, and to make them understandable and acceptable to the general public. LIFE Nature has helped to finance information panels, maps, information kiosks, nature trails and observation platforms all of which aim to inform and guide visitors. A number of attractive indoor and outdoor nature experience and nature-compatible offers exist. However external and internal marketing has to be intensified to make these offers better known to both, visitors and locals. A LEADER+ project has been set up to take better advantage of the National Park status as a unique selling proposition and for tourism advertising. A monitoring system evaluates the success of measures and offers.
Call Number ILEN @ m.sokopp @ 318 Serial 2367
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Author (up) Gätje, C.; Möller, A.; Feige, M.,
Title Visitor Management by Visitor Monitoring? Methodological Approach and Empirical Results from the Wadden Sea National Park in Schleswig-Holstein Type
Year 2002 Publication Monitoring and Management of Visitor Flows in Recreational and Protected Areas Abbreviated Journal
Volume MMV 1 - Proceedings Issue Pages 68-73
Keywords MMV1
Abstract Even today monitoring in most large nature reserves is mainly concerned with ecological environmental observations. Socio-economical parameters and special parameters concerned with tourism are rarely part of such programmes. This is not the case in the Schleswig-Holstein Wadden Sea National Park (SH-WSNP). During an extensive ecosystem research project the necessary basis for a better understanding of the structure and dynamics of the Wadden Sea was made. The local population and economy of the Wadden Sea region, especially tourism, played an important role in the project right from the start. The knowledge gained by the project was used as a basis for the revision of the national park law and in the concept for an interstate monitoring programme for the Wadden Sea. The three modules of the socio-economic monitoring (SEM): SEM-Regional, SEM-Trend and SEM-Poll document the, for Germany, unique and thus innovative character of this monitoring programme which is orientated towards comprehensive data collection and assessment. Extensive experience with different methods and results of the quantitative and qualitative monitoring of visitors were gathered during a three year test phase. The possible use of the results for an optimisation of the management of visitor flow in and adjacent to the National park and for more targeted information and public relations work are discussed.
Call Number ILEN @ m.sokopp @ 432 Serial 2279
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