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Author (up) Bergsma, M.
Title Customer Journey Mapping for Nature organizations; implications and applicability Type
Year 2018 Publication Monitoring and Management of Visitor Flows in Recreational and Protected Areas – ABSTRACT BOOK Abbreviated Journal
Volume MMV 9 - Proceedings Issue Pages 190-191
Keywords MMV9
Abstract Customer Journey mapping is a tool to analyze the way in which customers engage with an organization, encompassing their entire interaction, and how this influences the visitor experience (Stein & Ramaseshan, 2016). The concept is mostly used in the retail industry and offers valuable insights which are helpful to improve visitor experiences in National Parks.
Call Number Serial 4101
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Author (up) Bergsma, M., Kadijk, H.
Title Tourism Markers for National Parks – The Case of the Netherlands Type
Year 2016 Publication Monitoring and Management of Visitor Flows in Recreational and Protected Areas – ABSTRACT BOOK Abbreviated Journal
Volume MMV 8 - Proceedings Issue Pages 72-73
Keywords MMV8
Abstract In the Dutch nature conservation tradition and the management of National Parks, the focus has mainly been on nature protection, education and research. In other countries the NP’s have much more economic value for consumers and entrepreneurs (Van der Windt, 2012). Especially well established parks attract overnight visitors which spend money on accommodation and food in the surroundings of the national Park (Mayer et al, 2010). So tourists who are on holiday and visit a National Park in a particular country, are of economic value for the management of the protected area and local residents and gateway communities (Thomas, Huber & Koontz, 2015, King et al, 2012). In many regions National Parks and other protected areas have become an important attraction and play an important role in destination development (Reinius and Fredman, 2007). Such attractions are very important for the development of a tourism destination and the major motivator for tourists to travel to a certain destination. Effective marketing of the heritage values of the attractions will enhance revenue streams from tourism (King et al, 2012). A technique to build visitor awareness about the heritage values, is to present the tangible and intangible elements of the National Park prominently, consistently and repeatedly throughout the customer journey. This is not only important for the visitor experience but also for building positive beliefs and behaviours among decision makers, local inhabitants and tourism businesses (King et al, 2012).
Call Number Serial 3881
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Author (up) Kadijk, H., Bergsma, M.
Title The Dutch and German Waddencoast: Similar but different. An entrepreneurial context Type
Year 2016 Publication Monitoring and Management of Visitor Flows in Recreational and Protected Areas – ABSTRACT BOOK Abbreviated Journal
Volume MMV 8 - Proceedings Issue Pages 199-200
Keywords MMV8
Abstract The Dutch and German Waddencoast belong to the international Waddensea area, which was assigned the status of World Heritage Site by UNESCO in 2009. Cross-border comparison shows both areas have similar natural resources, however show different developments where tourism is concerned. While along the German coast artificial beaches, marinas and campsites are represented, these tourism assets are less matured along the Dutch Waddencoast. Empirical evidence shows that the natural and cultural resources of a destination constitute only a comparative advantage of a tourist area: they are a necessity but not a sufficient condition for being competitive (Cracolici & Nijkamp, 2009). Hence, if these resources do not provide an answer in explaining the difference in tourism development between Germany and the Netherlands, explanations should be sought elsewhere. Moscardo (2014) emphasized on the complex pattern of governments, entrepreneurs and other actors within the process of community development and called for a need to understand the interplay between tourism and other community activities. This research paper focuses on the interplay between tourism entrepreneurs and their environment. The purpose is to understand the difference in tourism development along the Dutch and German Waddencoast by exploring the meanings, feelings and beliefs German and Dutch tourism entrepreneurs attach to their environment.
Call Number Serial 3921
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