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Author Wirth, V.; Pröbstl, U.; Haider, W.,
Title The role of sport activities in Alpine summer tourism Type
Year 2008 Publication Management for Protection and Sustainable Development Abbreviated Journal
Volume MMV 4 - Proceedings Issue Pages 94-98
Keywords MMV4, Alps, destination choice, discrete choice experiment, sport activities, summer tourism
Abstract Throughout the Alps, natural integrity, outstanding landscape beauty, and the opportunity to pursue various sport activities are key elements of the tourism product, and influence the choice of destinations. This paper focuses on the role of sports activities in the choice of Alpine destinations. The data were collected from a representative random sample of German tourists. The core element of the survey is a stated choice survey in which respondents had to make repeated choices between two hypothetical alpine destinations which were disguised as web sites with changing characteristics and landscape features. The results of the discrete choice experiment show that the sport activities contribute significantly to the destination choice, and that the respondents are rather heterogeneous, leading to the identification of different segments in a latent class segmentation. The largest segment is comprised of the social and activity oriented tourists (55%), followed by nature and alpine oriented tourists (31%), and finally by tourists interested predominantly in relaxing (14%). Their divergent preferences and expectations will be described below. The importance of this research is that these segments have been identified directly from the choice responses, instead of from some attitudinal or motivational set of questions. The findings indicate that sport activities play an important role in the destination choice for alpine summer holidays, but their significance differs between segments. For marketing and management purposes these results highlight that the target groups and related marketing campaigns must be adapted to new trends and societal changes. To attract and enlarge the less active tourism segment the Alps should be positioned as silent place where relaxing in a healthy environment and outstanding landscape is possible.
Call Number (down) ILEN @ m.sokopp @ 928 Serial 2586
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Author Wirth, V.; Pröbstl, U.; Haider, W.,
Title Simulation of tourism strategies for alpine destinations Type
Year 2010 Publication Recreation, tourism and nature in a changing world Abbreviated Journal
Volume MMV 5 - Proceedings Issue Pages 73-75
Keywords MMV5, destination choice, Alps, discrete choice, summer tourism, tourism strategies
Abstract
Call Number (down) ILEN @ m.sokopp @ 72 Serial 2711
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Author Wirth, V.; Sterl, P.; Pröbstl, U.,
Title The Tourists’ View on Protected Areas Type
Year 2006 Publication Exploring the Nature of Management Abbreviated Journal
Volume MMV 3 - Proceedings Issue Pages 273-274
Keywords MMV3, Protected areas, tourism, Natura 2000, Alps, destination choice, marketing
Abstract
Call Number (down) ILEN @ m.sokopp @ 712 Serial 2479
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Author Haberfellner, E., Pröbstl, U., Wirth, V.,
Title Ski touring on ski slopes – Problem or opportunity? Type
Year 2012 Publication The 6th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas: Outdoor Recreation in Change – Current Knowledge and Future Challenges Abbreviated Journal NULL
Volume MMV 6 - Proceedings Issue NULL Pages 150-151
Keywords MMV6
Abstract NULL
Call Number (down) ILEN @ m.sokopp @ 440 Serial 2884
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