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Record | |||||
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Author | Bergsma, M. | ||||
Title | Customer Journey Mapping for Nature organizations; implications and applicability | Type | |||
Year | 2018 | Publication | Monitoring and Management of Visitor Flows in Recreational and Protected Areas – ABSTRACT BOOK | Abbreviated Journal | |
Volume | MMV 9 - Proceedings | Issue | Pages | 190-191 | |
Keywords | MMV9 | ||||
Abstract | Customer Journey mapping is a tool to analyze the way in which customers engage with an organization, encompassing their entire interaction, and how this influences the visitor experience (Stein & Ramaseshan, 2016). The concept is mostly used in the retail industry and offers valuable insights which are helpful to improve visitor experiences in National Parks. | ||||
Call Number | Serial | 4101 | |||
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