||Empirical research has consistently demonstrated that motivations differ based on participation in various activities, as well as due to the significant effect of other variables. Perpetuating this line of research, the purpose of this paper was to examine the effect of select non-motivational variables on motivations among recreationists on the Gallatin River, Montana, USA. A 15-mile stretch of the river was earmarked for data collection (n=321) in June and July 2000 via river exit interviews. Based on the literature, motivation was operationalized into 9-items using a 5-point Likert scale. Some of the findings highlight that rafters emphasized the status motive, while anglers noted relaxation and solitude. Residents were motivated to participate for social and physical aspects, while tourists noted setting and prestige motives. Repeat visitors were more likely to mention solitude, while first time visitors indicated to watch wildlife, and to tell others about it as key motives. Males were more likely to participate for solitude while females noted that they could tell others about it at home. Recreationists have wide sets of motives, and understanding what individuals seek through recreation can provide useful guidance to a variety of planning and management decisions.